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Rita McGrath on The End of Competitive Advantage

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Added by Admin in Harvard Business Review
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Rita Gunther McGrath, professor at Columbia University, explains why it's time to challenge the established thinking around strategy and competition to drive business advantage.

She is the author of "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business." Buy it now at http://s.hbr.org/19FGCwX

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